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Senior Manager, SEO Analytics

United Kingdom - London

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Expedia

Location : London or Hong-Kong!

Hotels.com | https://youtu.be/xYOIiV5hok8 | ​is growing and we are looking for our new Senior Manager Analytics SEO to join the team ! | youtu.be/KA7tSuvLTPY | ​

Are you passionate about applying your analytical mind to how an online travel company acquires new customers? Do you want to transform your education and experience towards state of the art techniques in the digital marketing arena? We’re looking for a passionate and intelligent Senior Manager to provide analytical and strategic insight support to our Growth team. This position leads up SEO analytical efforts to evaluate marketing investments in the organic space with a focus in identifying and measuring opportunities that improve our positions, click through rates, and visibility.

Given the ever and quickly changing online travel marketing landscape, this position will challenge even the quickest thinking of analysts as we seek to understand how our users interact with Google and other Search Engine, how customer interacts, their intents and the experience at Hotels.com. If you are inquisitive, a self-starter, can derive actionable insights, and have shown success in using analytics to drive innovation and customer engagement, this position is for you. Your primary focus will extend well beyond pulling data and crunching numbers and will take on complex business problems by converting raw data into meaningful and actionable business insights, define growth loops and create relevant analytical views to track performance.

What you’ll do:

  • Deliver actionable and ground breaking marketing analytics projects optimizing across regions, channels and analytical functions such as identifying opportunities and be responsible for the development for new tools and product and content enhancements

  • Provide data driven decision support to the Hotels.com Leadership Team as well as regional marketing teams

  • Use customer data to analyse the full impact of marketing activities for multiple marketing channels across assigned points of sale, and help define growth loops in all activities encompassing SEO

  • Foster active relationships with internal and external marketing leadership to assess existing and upcoming business needs and participate in presentations of your analyses to a wider audience.

  • Collaborate with other functions, e.g., Product, Content, Marketing and other Analytics teams to drive impactful business outcomes such as understanding the value of hotel reviews (user generated content).

  • Share your expertise and knowledge with other analytical functions across business to develop sound strategies to deliver on future projects.

  • Craft and maintain performance dashboards

  • Mentor and lead more junior staff

Who you are:

You'll fit this role if you have:

Required:

  • Previous commercial use of a data mining / stat language (Python, SQL) is highly preferred, academic knowledge required

  • Experience in data mining, statistical modelling and business analysis with a degree in an analytical discipline (required).

  • Strong commercial acumen combined with an uncanny ability to extract and analyses data

  • Good knowledge of Tableau to automate reports

Desirable:

  • We would love you to be ambitious and have a self-responsibility for the insights that you produce

  • An understanding of data extraction, data aggregation and reporting of factors that drive Search Engine performance and skills in Google Big Query APIs to connect data sources together is a plus

  • Previous experience in translating complex data findings into clear insights, with a knack for storytelling is a major plus

How we support you:

  • We will give you exposure and mentorship to present your work to VPs and the CXO suite and to craft compelling arguments using your analysis to change and impact Hotels.com

  • You will be using and learning about the latest data platforms and tools, R/Hadoop/SAS/Tableau/Google Big Query to conduct your analysis on data not used before in the business

  • Working in a collaborative team environment, there is a standard set for mutual sharing and support both from your managers but also from other analytics managers in the team and the wider analytics community at Hotels.com

  • We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. 

About Hotels.com® (or Hotels.com™)

Hotels.com is the most rewarding way to book a place to stay. We really love travel and we know you do too. That’s why we make it really easy to book with us. With hundreds of thousands of places to stay around the world and 90 local websites in 41 languages, Hotels.com has it all. So, whether you’re looking for value in Vegas, treehouses in Thailand or villas in Venezuela, it’s all just a click away. And with our “Reward-winning” loyalty program you earn free* nights while you sleep…what could be better? Booking just got smarter too. With over 25 million real guest reviews and an app so easy to use that it’s been downloaded 70 million times, you can be sure to find the perfect place for you.

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Join us to disrupt | youtu.be/hjcJ6SLvxgw | and have a look at what could be your career at Expedia | youtu.be/Y4svv-fIeGM |

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-32459

Job Category
Marketing Group

Job Function
SEO/SEM

Locations
United Kingdom - London
Hong Kong - Hong Kong
UK - London

Job Type
Full-Time Regular

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