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Acquisition Marketing Analyst

United States - Texas - Dallas


Acquisition Marketing Analyst

Are you passionate about data and analytics? Would you like to play a key role in a team that is solving the toughest problems in online marketing, in partnership with some of the brightest and most advanced marketers in the world? And all of that whilst working in the dynamic, competitive, customer-focused and data-rich world of online travel? are looking for an astute, consultative, passionate, individual with a strong analytical background to fill the Acquisition Marketing Analyst role. The role, and team, will have analytical ownership of high-visibility initiatives across Search Engine Marketing and Online Advertising, furthering our understanding and driving strategic decisions within a core part of our business.

As part of the Acquisition Marketing Analytics team, you will be working closely with the other 7 highly skilled analysts within the team, as well as colleagues across all functions such as Marketing, Finance, Data Science and Online Product. You will also collaborate with experts at our key marketing partners such as Google and Facebook.

This job is for you if you’re looking for a role where you can apply your analytical talents and extraordinary problem-solving skills to become an expert in online marketing analytics, within a dynamic, fast-paced and fun business.

What You’ll Do:

  • Applying advanced analytical techniques to identify optimization levers and influence marketing strategy
  • Collaborating with our Marketing Data Science team to find opportunities and embed machine learning techniques within our marketing activities
  • Crafting and evaluating tests to optimize incremental customer acquisition
  • Understanding and actively communicating factors affecting trading performance to stakeholders including leadership team
  • Partnering with our Digital Analytics and Data Engineering teams to ensure robust and accurate data capture and continuous improvement of data available for both analytics and the wider business
  • Collaborating with other team members, marketing partners and analysts across EG sister brands to share knowledge and best practices

Who You Are:

  • Experience of using R (or similar tools) to structure, transform and visualize big data
  • Strong SQL skills a requirement – hands on use of big data in large projects using Hadoop, Presto or Spark a bonus
  • Experience within a large ecommerce environment and understanding of online marketing beneficial
  • 1+ years’ experience in an advanced analytics role
  • Bachelor’s degree in Mathematics, Statistics, Economics, Data Science or similar
  • A relevant Master’s degree a plus

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where extraordinary people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We passionately strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®,®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions,™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.



Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.


Job Category
Marketing Group

Job Function
Marketing Analysis

United States - Texas - Dallas

Job Type
Full-Time Regular

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