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Database Marketing Specialist (6-month contract)

Australia - New South Wales - Sydney

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Expedia

Are you a practiced email marketing professional, looking to tackle a new challenge? Do you possess a passion for campaign management, customer centricity and email strategy, and an unstoppable drive for results? If so, we’d love to speak to you!


We’re currently on the hunt for a Database Marketing Specialist to join our ecommerce team for the Wotif & lastminute.com.au brands, on a 6-month contract with a possibility of extension. 


What you'll do 

  • Management of the campaign calendar, campaign build and deployment of Merchandise emails
  • E2E approvals for Merchandise emails
  • Reporting weekly and finding opportunities for improvement
  • Be data-driven and analytical; a problem solver
  • Conduct Test & Learn executions across various campaign types to drive incremental growth to performance
  • Collaboration and team work will be key, ensuring team goals are met according to our strategy for the year and insights are shared
  • Working with the team to segment and optimise our audiences for better performance
  • Execute Media Solutions campaigns to the database on behalf of external partners
  • Have a technical understanding of database architecture and be able to navigate and operate in a technical environment
  • Use your strong written and oral communication skills (including presentation skills) to articulate ideas clearly and appropriately influence business stakeholders


Who you are


You'd be an excellent fit for role if you have/ are able to: 

  • A Bachelor’s Degree.
  • At least 3 years of email marketing experience (CRM/direct mail/lifecycle)
  • Strong understanding of factors influencing email campaign performance (deliverability, engagement, churn, conversion)
  • Proven understanding of core marketing practices and principles
  • Strong technical understanding of ESP systems, BI tools
  • SQL knowledge is highly desirable
  • Interest in AI and machine learning, as well as design skills would be advantageous, but not required


Why join us?


Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so. 


Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We passionately strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.


If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.


Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

*LI-ET1
 

Expedia is committed to creating an inclusive work environment with a diverse workforce.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-38022

Job Category
Marketing Group

Job Function
Email Marketing

Location
Australia - New South Wales - Sydney

Job Type
Full-Time Fixed Term

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