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Email Marketing Manager (Hotwire - Seattle)

United States - Washington - Seattle

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Hotwire

About Us:

Launched in 2000 in San Francisco, Hotwire is one of the earliest innovators in the online travel arena. Just a few years later in 2003 we joined the Expedia Group family of brands that includes Hotels.com, HomeAway, Travelocity and more.

Our roots are here in San Francisco, but we also have offices in Seattle along with an important and fast-growing product and technology presence in Gurgaon, India. Hotwire has the energy and pace of a startup, plus the stability and backing of the incredible Expedia family of companies. Hotwire’s culture centers around delivering value to customers and supply partners by being passionate about building great products with the latest and greatest technologies available. We pride ourselves on our organizational transparency, a bias for action and a customer centric approach to everything we do.

Hotwire differentiates itself as a brand within the travel marketplace by offering a unique a core value proposition for customers and suppliers with our opaque pricing model. This concept revolves around offering great bargains on hotel room nights without sharing the specific name or location of the hotel until the booking is complete. By giving this flexibility to our suppliers, we can offer great value to our customers. Hotwire also offers a full retail suite of other travel products that can fulfill virtually any customer travel need.

About You:

Hotwire is seeking an email marketer to grow and manage our customer engagement programs globally. Our ideal candidate will be able to execute, manage and optimize our established programs, as well as build new-to-Hotwire campaigns. You will drive programs that focus on customer lifecycle, retention and repeat, and improve the execution of our customer life-cycle and trip-cycle messaging. We’re also seeking someone that is a fast-learner who demonstrates a passion for structured experimentation and loves scaling business success through customer engagement.

Day-to-day, you’ll have ownership of the setup, maintenance, and review of reoccurring and triggered email communications and deployment of promotional emails. You will have experience developing and deploying a robust email test and learn program. Experience with Oracle Responsys or similar large consumer facing email programs is a plus. You will join a diverse and enterprising team and will need to partner effectively with cross-functional stakeholders and external vendors to meet the objectives of the broader business.

Role Purpose:

Optimize the creation and execution of production elements of a portfolio of customer engagement and marketing campaigns across email points of sale for multiple lines of business.

General Responsibilities:

  • You build email campaigns, database selection, HTML presentation and quality assurance of all campaigns.
  • You troubleshoot issues related to HTML templates, list segmentation and other aspects of email execution, as required.
  • You develop, launch & optimize a broad range of email programs that encompass customer life cycle and customer trip cycle.
  • You set creative and developmental direction for in-house and external Creative and Development teams, including campaign objectives, messaging, intended audience segments and customer touchpoints.
  • You work collaboratively with Marketing, Design, Program Management, Marketing Analytics, and outside vendor teams to identify and implement new marketing programs based on data-based business cases.
  • You continually develop, measure, and optimize campaign and portfolio testing programs.
  • You develop and implement scalable, repeatable and comparable methods of measurement and performance tracking. You automate standard data reporting methods and perform ad hoc analyses to evaluate ongoing and periodic performance.
  • You collaborate with internal groups to identify new opportunities to more effectively reach and engage our consumers.

Requirements:

  • Bachelor’s degree in marketing, quantitative or analytical discipline is required.
  • 2+ years’ experience in direct/database marketing or customer relationship marketing program development and/or implementation.
  • You have developed outbound, B-to-C email marketing programs for at least 1 year.
  • Understanding of email marketing operations, technology, testing techniques and platforms.
  • Strong analytic and quantitative skills - ability to use data to develop and measure effectiveness of marketing programs.
  • You are comfortable with Excel and capable of manipulating data to perform both high level and more granular analysis.
  • Experience with development and implementation of complex testing plans is a plus.
  • Experience developing campaigns within Responsys or a similar large email program is preferred.
  • Excellent oral and written communication skills and a proven ability to influence others.
  • You are self-directed and a self-starter.

Relocation Assistance: No

Work Authorization/Sponsorship: No

#LI-JULI

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-38430

Job Category
Marketing Group

Job Function
Email Marketing

Locations
United States - Washington - Seattle
United States - California - San Francisco

Job Type
Full-Time Regular

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