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Insights & Planning Manager

Australia - New South Wales - Sydney

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Expedia

Expedia Media Solutions is dedicated to building innovative media partnerships for travel advertisers enabling them to use Expedia's network of leading travel brands and global sites. We have revolutionized the way brands reach and connect with online travel consumers, emerging as a leader in online advertising sales among travel and e-commerce brands. With a growing product portfolio offering a multitude of advertising and sponsorship opportunities, our Media Solutions team at Expedia has created a viable marketing platform for advertising partners to reach the 78 million worldwide monthly unique visitors that visit Expedia Group sites.

Position Overview:

The role of an Insights & Planning Manager is to enhance Expedia Group’s advertising sales team, Media Solutions, through data insights and planning.

Insights are defined as pre, during and post-campaign reporting and analytics, using both internal and external data sources, and relate to destination/tourist board, hotel, airline or car rental booking performance and trends; media delivery performance; media vs. booking conversion ratios; customer search behaviour; macro, industry and market reports.

Planning is defined as media planning, proposal writing and/or IO creation (through Salesforce).

Supporting our APAC sales team and the entire campaign process, you are:

  • Partner focused (i.e. you gain a deep understanding key objectives of campaigns).
  • Consultative (i.e. you provide advice to sellers on appropriate media plan products and report types).
  • Analytical (i.e. you are adept at turning data into stories and identifying trends).

You will teach and tailor (internal and/or external data) insights to help reframe customer thinking and provide viable advertising solutions. Through a variety of support and planning tasks, you will create time (for Sales) for new business and account growth. You will be part of a team recognized by the wider Media Solutions business as knowledgeable and highly proficient in the specific areas of reporting/analytics and/or media planning.

Position Responsibilities:

  • You will be a specialist in all day-to-day planning and support request types for the APAC regional sales team.
  • Be seen as an authority on Media Solutions’ products and reports. The role is part of a wider, global team who are seen as SMEs and a knowledge hub for reporting and the latest advertising products.
  • Build media plans (via Salesforce) using standard methodology and market data, plus insights from Yield/Pricing to cater to partner objectives.
  • Create reports using a range of tools, interpret data, and provide commentary on these reports.
  • Handle and complete day-to-day requests via the team's Salesforce queue to a high standard and in a timely manner (adhering to the agreed deadline to the best of their ability).
  • Craft positive relationships with Sales teams, and influence and instill best practice into daily collaboration with sellers at all stages of the advertising campaign cycle (pre-campaign, campaign live and post-campaign).
  • Develop a keen understanding of the business needs of the organization, including operational pressures and challenges, and the specific strategies and objectives of their partners.
  • Attend partner meetings on an ad-hoc basis (i.e. as and when required by sellers) to consult on products, the contents of and strategy behind media plans, reporting, and internal and external data trends.
  • Collaborate with other teams across Media Solutions, including Sales, Product, Marketing, BI/Analytics and Operations.
  • Actively stay ahead of travel, ecommerce and advertising news and trends.
  • Never lose sight that we are essentially a ‘sales’ business, and that our primary goal the team is to assist our sellers in the best possible way for the business.
  • Adept in training and coaching an area of expertise to the wider Media Insights & Planning team, and be a day-to-day mentor to particularly new members.
  • Own project(s) which have tangible impact on the efficiency, effectiveness and/or progression of the team in the long term.

Required Skills & Experience:

  • Undergraduate degree.
  • Minimum of 1-2 years of experience in an ecommerce, digital media/advertising, or travel environment.
  • Experience working with and interpreting data and analytics, and/or writing reports and providing commentaries.
  • Analytical thinker, motivated by problem-solving and building solutions for partners/advertisers.
  • Validated ability to collaborate successfully in a dynamic team environment.
  • Experience juggling multiple requests at a time, prioritizing effectively, and meeting deadlines.
  • Strong written and oral communication skills; including an ability to articulate ideas clearly and appropriately influence others.
  • Experience with/proficiency in various reporting tools, including SAP Business Objects, Omniture/Adobe Analytics and DoubleClick, Tableau, and Microsoft programs, including Word, Excel and PowerPoint.

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

*LI-ET1

Expedia is committed to creating an inclusive work environment with a diverse workforce.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-39319

Job Category
Sales Group

Job Function
Sales Operations

Location
Australia - New South Wales - Sydney

Job Type
Full-Time Regular

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