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Email Marketing Campaign Specialist

United States - Texas - Dallas

Expedia | | ?is growing and we are looking for our new CRM Executive to join the team ! | | ?

Within the role, you would support the CRM team to deliver the day to day operational elements of a global marketing email programme across more than 85 POS through in-depth analysis and marketing expertise.

The role will work closely with customer marketing team, as well as our external email service provider (Exact Target) to produce an efficient and robust programme that delivers against the financial forecast and key strategic pillars.

You have some direct marketing experience/exposure and the appetite to work with a global CRM programme. You will need to have strong technical & analytical skills and be highly numerate particularly using Microsoft Excel.


  • Coordinating and optimising global email newsletter and push deployment and deliverability.
  • Facilitates deployment & effective reporting of extensive email testing programme.
  • Actively develop and document use cases and test scenarios
  • Support in customer targeting (group building, list generation, control groups etc) through Audience Builder and Exact Target tools
  • Monitors and maximises email deliverability and rendering across all major platforms, email Clients & multiple devices
  • Measure performance and identify improvements – build and analyze relevant reports, handle test/control design and execution, evaluate commercial and technical performance
  • Optimises email reporting, utilising Exact Target, Omniture, Customer Database and Business Objects to facilitate deep and detailed understanding of email programmes and customer behaviour
  • Assists with data manipulation for lead generation activity
  • Daily monitoring of email program send volumes to verify proper operations and identify potential program issues

Desired skills and Experience

  • Bachelor's degree (Marketing or Business)
  • Any experience in email marketing and ESPs (ExactTarget, Cheetah Mail, Responsys etc.)
  • Good understanding of campaign KPI performance metrics
  • Strong analytical skills and confidence in utilising data in Excel and other tools
  • Highly organised with excellent attention to detail
  • Proficient in the use of Microsoft PowerPoint, Excel, and Word
  • A clear communicator both written and verbal
  • Can conform to shifting priorities, demands and timelines.
  • Good time management and prioritisation skills.

Flexible working options will be considered for this role.

Why join us:

Expedia Group recognizes our success is dependent on the success of our people.  We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business.  Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.  

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach.  We relentlessly strive for better, but not at the cost of the customer.  We act with humility and optimism, respecting ideas big and small.  We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple.  Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®,®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions,™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.


Join us to disrupt travel industry | | and have a look at what could be your career at Expedia | |

Please attached your CV + short cover letter explaining your interest in this role.


Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.


Job Category
Marketing Group

Job Function
Email Marketing

United States - Texas - Dallas

Job Type
Full-Time Regular

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