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Sr. Marketing Manager, Metasearch (Hotwire - San Francisco)

United States - California - San Francisco


About Hotwire:

Our roots are in California, and we also have offices in Seattle along with an important and fast-growing product & technology presence in Gurgaon, India. Hotwire has the energy and pace of a startup, plus the stability and backing of the incredible Expedia family of companies. Hotwire’s culture centers around delivering value to customers and supply partners by being passionate about building great products with the newest technologies available. We pride ourselves on our organizational transparency, a bias for action and a customer-centric approach to everything we do.

Hotwire differentiates itself as a brand within the travel marketplace by offering a unique core value proposition for customers and suppliers with our opaque pricing model. This concept revolves around offering great bargains on hotel room nights without sharing the specific name or location of the hotel until the booking is complete. By giving this flexibility to our suppliers, we can offer great value to our customers. Hotwire also offers a full retail suite of other travel products that can fulfill virtually any customer travel need.

The Team & Position:

The Online Partner Marketing Team at Hotwire handles and optimizes a range of partners through Metasearch, including partners like Google and Kayak, display partners like Criteo, as well as partnerships built though purchasing ads from our own Expedia brands. Our team is responsible for the second largest spending across Hotwire Marketing and generates a large share of new customers who fuel the business.

You are a curious and technically skilled Senior Marketing Manager who likes to dig into the data and MS Excel as much as working with APIs and ad servers.

Aside from an awesome job on, this person has a lot of potential to grow in their role, to influence our strategy and to deliver our exciting 2019 growth projects. For example, we are currently partnering with the Data Science team to build our own in-house bidding tool and optimize pricing and with the product teams to increase our inventory.

You will be responsible for some of our key partner relationships, growing them at the right ROAS, making sure our investments are incremental and fitting to our strategy. You optimize our bidding model, work on integration and creative, as well as negotiating for new placements.

Working with partners & the team we expect:

  • You plan and execute optimizations.
  • You negotiate contracts and placements.
  • You report on daily, weekly & monthly results. You own the performance.
  • Analyze the drivers of key trends and new insights.
  • You work with our product and tech teams to improve technical integration benefitting our external partners.
  • You engage with finance to build and report against forecast.
  • You work with data science to implement and improve our bidding.
  • You collaborate with marketing operations to ensure proper tracking and tagging to support the partnership.
  • You are responsible for the channel strategy and business development and finding new methods to grow the channels.
  • You lead cross channel initiatives within OPM and marketing when there is an opportunity.

Do you want to make an impact? Would you like to see your work affect people's travel choices in real time?

Qualifications and Skills:

  • You have at least 5-7 years of experience in online marketing channels, specifically Metasearch, SEM, and display.
  • At least 2+ years in Metasearch, comparison site or product listing management is required.
  • You have experience in balancing transaction growth versus meeting ROAS/ROI targets in your channels.
  • Your days are all about bidding and test & learn.
  • You are very familiar with all things tracking, attribution and incremental.
  • You have built forecasts and reported against those.
  • You are comfortable in SQL and retrieving your own data if needed, in addition to mastering MS Excel and PowerPoint.
  • You have conducted projects across departments, including collaborations with product, tech and data science.
  • You have strong communication skills and are able to present to senior leadership, as well as the ability to build relationships with internal and external partners.

Why Join Us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.


Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.


Job Category
Marketing Group

Job Function

United States - California - San Francisco
United States - Washington - Seattle

Job Type
Full-Time Regular

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