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Marketing Manager - Digital Acquisition EMEA

United Kingdom - London

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Expedia

Are you looking for a new challenge in a fast-paced environment that offers the agility of a start-up but with the resources of a multinational?

Would you like to work with a product that allows you to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?

That is what we do here at Vrbo.com, part of the Expedia Group.

Our mission is to make every holiday rental in the world available to every traveller in the world through our online marketplace. We're committed to helping families and friends find the perfect holiday rental to create unforgettable travel experiences together.

The Mission:

Vrbo is seeking a hardworking, high-performing and motivated Digital Acquisition Marketing Manager to lead multi-channel marketing efforts to drive supply acquisition within the Commercial organization at Vrbo, part of Expedia Group.

We will look to you to build and engage our growing base of vacation rental homeowners and new suppliers in EMEA. You will be part of our growing Global Partner Acquisition team and focus on key markets across the EMEA region through performance marketing channels.

You will bring strong acquisition experience in launching cross-channel digital campaigns including Display, Social, SEM and Affiliates as well as excellent partner management skills. You should also be comfortable in both developing acquisition strategy and managing it through execution including post-campaign analysis.

What you’ll do:

  • You will deliver new supplier growth by executing digital acquisition campaigns across multiple channels including Display, Paid Social, SEM, and Affiliates.
  • You will build an acquisition playbook that is in line with overall business growth strategies
  • Deliver extraordinary creatives by partnering with our in-house Creative Department
  • Analyze channel and campaign performance both by self-serve and engaging our analytics team
  • Program manage a matrixed team of channel experts and other internal partners (Retail, Partner Success, Product)
  • Work in collaboration with Product team to develop a scalable landing page strategy to support all your digital channels and creating a seamless end to end experience
  • Cultivate strong partnership with local marketing counterparts

Who you are:

  • 4+ years of digital performance marketing with a focus on new user/customer acquisition
  • Highly analytical, data driven and obsession with delivering continuous improvement in marketing performance and ROAS
  • Ability to handle multiple stakeholders such as Product, Engineering, Sales teams
  • Proven ability to communicate effectively with senior leaders including C-suite executives
  • Excellent project management skills including prioritization and planning
  • Self-starter who is comfortable navigating through ambiguity and change
  • Familiarity navigating digital media platforms such as Google Marketing platform (DoubleClick Campaign Manager, Display & Video 360) and Facebook Ads Manager.

Desired Experiences:

  • Experience working in multiple markets across EMEA is desired but not essential
  • Online marketplace and/or e-commerce businesses experience is a plus
  • Day-to-day experience with Google Analytics will be valued

Benefits & Perks:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Parental leave for up to 20 weeks (dependent on eligibility).
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on Vrbo.com.
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo:


In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of HomeAway and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-41379

Job Category
Marketing Group

Job Function
Marketing

Location
United Kingdom - London

Job Type
Full-Time Regular

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