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SEM Specialist 12 months FTC

United Kingdom - London

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Expedia

SEM Specialist, Global Search Engine Marketing Team

Hotels.com is growing its world class search marketing team and is looking for a candidate with a passion for online marketing and travel. The Search Marketing Specialist is a key role in the team and will take responsibility for gathering actionable data, looking at performance metrics, site behaviour, and customer trends to drive optimization of search marketing campaigns.

If you are interested in being on the cutting edge of digital marketing and leveraging your analytical skillset, this is the place for you.  As one of Google’s top global advertisers, we at Hotels.com partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.

What you’ll do

  • Overall management of search marketing campaigns globally:
  • Optimize SEM campaigns to maximize top line revenue within a given ROI target.
  • Drive Google, Bing, etc. traffic to Hotels.com and contribute to the development of search marketing strategy & process.
  • Customize ad copy messaging and landing page experiences.
  • Leverage huge data sets to identify and prioritize optimization opportunities.
  • Use Excel, SQL, Python etc. to analyze and manipulate data.
  • Rapidly test and learn across any and all dimensions of your SEM campaigns to drive overall campaign performance and influence global roadmap for the team.
  • Create and/or augment reporting dashboards to improve visibility into performance.
  • Leverage Tableau, Excel, Python, Google Analytics or other visualization tools.
  • Build ad hoc tools to streamline manual processes.
  • Provide automation teams with specifications for more fully automated solutions.
  • Maintain internal/external relationships with partners (Google/Bing), marketing, sales, product and SEO teams on strategic initiatives.

Who you are

You’ll fit this role if you have

  • Undergraduate degree with quantitative focus required.
  • Graduate degree preferred e.g., business analytics, engineering, finance, etc.
  • Strong quantitative, analytical skills, including data manipulation, financial analysis and processing large amounts of data to understand trends and make decisions.
  • Expert level knowledge of Excel; Proficiency in PowerPivot, Microsoft VBA and/or SQL preferred.
  • Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions.
  • Excellence in implementation, attention to detail and strong organizational skills.
  • Ability to excel in a fast paced environment.
  • Strong communication skills (written and verbal).
  • No prior SEM experience needed, but must be interested in data-driven online marketing.
  • Fluent in English, additional language a plus.

Why join us

Expedia Group recognizes our success is dependent on the success of our people.  We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business.  Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.  

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach.  We relentlessly strive for better, but not at the cost of the customer.  We act with humility and optimism, respecting ideas big and small.  We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple.  Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Join us to disrupt travel industry | youtu.be/hjcJ6SLvxgw | and have a look at what could be your career at Expedia | youtu.be/Y4svv-fIeGM |

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Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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R-42480

Job Category
Marketing Group

Job Function
SEO/SEM

Location
United Kingdom - London

Job Type
Full-Time Fixed Term

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