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Marketing Content Specialist

United Kingdom - London


Are you looking for a new challenge in a fast-paced environment that offers the agility of a start-up but with the resources of a multinational?

Would you like to work with a product that allows you to impact the lives of millions of people in a meaningful way and help them enjoy time away with their friends and families building memories?

That is what we do here at Vrbo, part of the Expedia Group.

Our mission is to make every holiday rental in the world available to every traveller in the world through our online marketplace.

We're committed to helping families and friends find the perfect holiday rental to create unforgettable travel experiences together.

The Opportunity: 


An exciting opportunity has arisen at Vrbo for a SEO Content Specialist within our global SEO Content Team. 


We are looking to for someone who is a strong researcher, communicator and project manager, but most importantly, someone who loves great content! 


What You´ll Do:


Project manage creation of SEO editorial content for multiple markets 

  • Research SEO content opportunities within the holiday rental industry 

  • Interpret the research into a comprehensive content strategy 

  • Understand the needs and demands of local marketing teams all over the world! 

  • Coordinate with the writing team to ensure that the content is created, uploaded and published (often hundreds of pieces at a time) 

  • Measure and report on success of content via SEO tools 


Maintain and quality check content 

  • Ensuring that all content produced is of excellent quality and is fully SEO optimised according to a brief 

  • Provide feedback to the writers 

  • Refresh and add to existing content to ensure freshness and relevancy 

  • Migrate outdated content to new content 


Collaborate with stakeholders to create content 

  • Seek out SEO content opportunities within the business 

  • Establishing a relationship with the PR and other marketing teams 


Who You Are:


  • Experience working in marketing and specifically in SEO is key. Experience using SEO tools such as Google Analytics, Keyword Planner, Search Console and Screamingfrog will be a distinct advantage. 

  • A strong communicator and collaborator – the success of the role depends on the effective communication between multiple teams across the company. 

  • Organisational skills – managing a large-scale content production projects need strong organisational skills. Previous experience as a project manager is not necessary but a nice to have. 

  • Research and data analysis – able to select relevant data sources, prioritise the data and funnel it into a content strategy. 

  • Editing and writing – though you will not have to do much writing, it is essential that you have strong standards of writing and editing, being able to review multiple articles and spot discrepancies in quality which can compromise the integrity of the brand. 

  • A second language (French, German, Spanish, Portuguese) is a plus 

Benefits & Perks:

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on
  • Electronic, adjustable stand-up desk.
  • Casual dress.

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where extraordinary people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

Our family of travel brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Egencia®, trivago®, Vrbo®, Orbitz®, Travelocity®, Wotif®,®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions,™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo:

Vrbo, a world leader in the vacation rental industry, is the place to book beach houses, cabins, and condos with more than two million places to stay in 190 countries. The site makes it easy to find and book the perfect vacation rental for any getaway, often for less than the cost of traditional hotel accommodations. HomeAway is part of the Expedia Group family of brands.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.


Job Category
Marketing Group

Job Function

United Kingdom - London

Job Type
Full-Time Regular

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