View my profile

Director, Japan Market

Japan - Tokyo


The Japan Market Director is responsible for the Brand Expedia business in Japan;  responsibilities include (1) understanding all aspects of the market (including local landscape, competitive product, marketing, supply/pricing, and services) across all lines of businesses (hotel, flight, package, etc.), (2) defining winning market strategy, (3) making capital allocation recommendations, and (4) leading local relevancy and destination initiatives, to drive market share growth. The Japan Market Director will also contribute to Global Expedia Group and CMC initiatives, bringing customer and business observations from local markets, and proposing/building solutions that can scale globally.

What You’ll Do

Be the market expert

Be the local market expert and go-to person for local market and competitor insights

  • Understanding the Japan business E2E, including key customer and business opportunities to improve
  • Creating and providing deep insights on JP customer & business trends, gaps and opportunities across locally relevant products, marketing, pricing and services, leveraging data, analytics and automation
  • Accountable for Japan market narratives in various business review forums
  • Influencing stakeholders to take actions towards common business goals
  • Serving as market interface to Legal, SGI, and Tax on all relevant corporate matters

Defining market strategy, driving market initiatives and making capital allocation recommendations

Defining winning market strategy for Japan that solves for both local relevancy and scalability including:

  • Defining and leading a set of key initiatives to ensure market is meeting key business metrics for growth
  • Developing/contributing to the development of consistent and repeatable global growth playbooks, and
  • Making capital allocation recommendations and working with relevant stakeholders to build business cases to support recommendations- considering all capital levers (Channel Mix, Pricing Investment, Customer Service, etc.)

Driving destination initiatives and local relevancy

Driving JP destination initiatives and local relevancy, leveraging Global Playbooks, including: 

  • Solving for growth through a destination lens (e.g. POSa top destinations, Domestic, Inbound)
  • Applying EG best practices and leveraging established forums and processes to solve for local relevancy (across product, marketing, pricing, supply, payments and services)

Managing JP site health and contributing to building globally scalable platform

  • Applying e-commerce best practices to monitor, escalate and solve issues when they occur
  • Working with automation team to build market relevant alarming
  • Supporting Global initiatives led by the Global Line-Of-Business (LOB) and Customer Experience (CX) teams, and contributing to solving for Global customer pain points

People Leader

  • Manage e-commerce and commercial managers to drive growth in the Japan markets
  • Effectively working with EG counterparts to provide an encouraging, One Team environment; maximizing team performance and fostering an inclusive culture of innovation, productivity, responsiveness and quality

Who you are
You’ll fit this role if you have

  • Experience:  Mature leader with a minimum of 12 years of relevant experience in online travel, e-commerce, digital marketing and/or consumer businesses; Japan market experience and Japanese language capability required
  • Communication and Influencing Skills:  Ability to clearly and succinctly convey information and ideas to various global/regional/local stakeholders, and influence/mobilize stakeholders to take actions towards common business goals, in a matrix, fast-moving and change-oriented environment
  • Critical Thinking/Strategic Problem Solving/Analytical Skills:  Demonstrate superior critical thinking, strategic problem solving and analytical skills with the ability to cut through complexity and turn high-level business requirements and opportunities into specific projects
  • Business Acumen:  Demonstrate basic understanding of the Japan travel market, business operations and organizational levers (systems, processes, departments, functions), and the ability to translate them into executable Market strategy and initiatives that drive Market share growth
  • Passion for Results:  Drive high standards for individual, team, and organizational accomplishment; tenaciously work to meet or exceed challenging goals; derive satisfaction from goal achievement and continuous improvement.

Why join us

Expedia Group recognizes our success is dependent on the success of our people.  We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business.  Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.  

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach.  We relentlessly strive for better, but not at the cost of the customer.  We act with humility and optimism, respecting ideas big and small.  We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple.  Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®,®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions,™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.


Expedia is committed to creating an inclusive work environment with a diverse workforce.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.


Job Category
Marketing Group

Job Function
Business Development

Japan - Tokyo

Job Type
Full-Time Regular

Go to top