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Senior Financial Analyst - Marketing

United States - Texas - Austin

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Expedia

Vrbo is seeking a Senior Financial Analyst to be part of our Marketing Finance Business Partnering team at its headquarters in Austin, Texas. This team is a part of the worldwide Finance organization, and the role reports to the Director, Marketing Finance, based in London.


The Marketing Finance organization partners with the Vrbo Marketing and Retail organizations to maximize long-term and short-term ROAS (return on advertising spend). Marketing Finance is also responsible for developing reporting, analytical, and forecast capabilities to ensure proper resource allocation strategies and related business decisions that are in-line with company goals and objectives.


This role is charged with being a trusted business partner to the Marketing organization, and in particular the Growth Marketing team. This person will provide financial support for selected areas of the Growth Marketing organization and become a key player in the trading of the business, working with other Finance and Accounting as well as Retail groups, and periodic liaising with the executive leadership team. This includes influencing and driving investment decisions through robust analysis, forecasting, and reporting, with a specific focus on understanding, formulating, and calculating the return on investment for marketing spend and marketing channels

Day-to-Day responsibilities include:

  • Growth Marketing return on investment – In conjunction with business teams, maintain and refine return profile analysis, reporting, and projection models and tools 

  • Ad-hoc Financial modeling, analytics, and business case creation and evaluation

  • Robust and deep financial analysis and reporting – volume, sales and spend 

  • Partner closely with Marketing, Finance, Business Analytics, and Data Science leaders, their teams, functional leaders, and business teams to ensure proper measurement, alignment and adherence to goals, and completion of key deliverables

  • Finance support of weekly trading meetings, including current (near real-time) reporting and analysis of marketing performance results, and providing updated outlooks

  • Lead quarterly and annual planning vis-vis- marketing teams and collaborate closely with FP&A Team

  • Utilize existing data warehouse(s) and influence future data marts including design, organization, and structure

  • Proactively identify risk and opportunities and areas for marketing spend investment, constraint, or reallocation across the portfolio of regions, brands, and marketing channels

  • Inform in-quarter management process for revised outlooks

  • Lead and influence other cross functional and Marketing team members

Who You Are:

  • Bachelors in Finance, Accounting, or Business, with 3+ years of progressive, related experience

  • MBA preferred, but not required

  • Familiarity with online Marketing channels, CRM programs, and customer segmentation targeted marketingAdvanced modeling, reporting and forecasting skills with solid experience using Hyperion, Oracle, and Excel

  • Experience dealing with abstract data and creating return profiles without significant historical data – includes statistical modeling/forecasting. Machine learning and SQL knowledge a plus.

  • Proven experience analyzing large volumes of data-with an ability to synthesize it into trends, actionable recommendations, and executive level presentations

  • A curious individual who is comfortable with and has a demonstrated ability to thrive in a very fast paced environment

  • Ability to professionally interface with and influence Marketing staff/teams, including Marketing leadership (SVP)

  • Ability to operate independently and to lead projects with limited oversight

  • Sound judgement with the ability to influence and make both collaborative and independent decisions

Benefits & Perks:

  • Competitive health and insurance benefits
  • Competitive salary
  • Annual target bonus or commission
  • Parental leave for up to 20 weeks (dependent on eligibility
  • Paid vacation and sick time
  • Employee Stock Purchase Program
  • Free snacks and beverages
  • Frequent company update talks with our leadership team
  • Free listing on Vrbo.com
  • Electronic, adjustable stand-up desk
  • Discounted Metro & Rail pass
  • Casual dress


Why join us:
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.
 
Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
 
Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.
 
About Vrbo
In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.


Vrbo is part of HomeAway and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.
 

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-45619

Job Category
Finance and Accounting Group

Job Function
FinOps

Location
United States - Texas - Austin

Job Type
Full-Time Regular

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