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UX Content Strategist

United States - Texas - Austin


The Vrbo UX design team works together to craft thoughtful, easy-to-use experiences that put vacation rentals within reach for millions of people worldwide. As a UX content strategist on our team, you'll be the voice of Vrbo for the customers who use our products. Your strategic approach to product content will help guide guests and homeowners to each other, and to their destinations — whether their goal is a group vacation or financial independence.

We’re a small, scrappy team of just over a dozen UX content strategists who are embedded in product teams but report into our discipline. We strategize, craft, and steward English source content in the product interface (from first-time-user onboarding to complex B2B and B2C apps), in transactional communications, and in the help-center knowledge base. Our team is a level-headed bunch: We care deeply about establishing the role of language in UX, about supporting one another’s growth, and about furthering our discipline, but we also set aside egos and personal agendas for the good of our customers, our team, and our shared product goals. Sometimes we even tell product teams there’s no content needed for their feature.

Who You Are

As a UX content strategist on our team, you can take a long view of the customer’s “job to be done” and write clear, natural-sounding product content that aids and informs people at their point of need. You can quickly write microcopy for an A/B test or orchestrate content across complex product flows. You can synthesize, organize, and guide the flow of content into the product in ways that best serve the user and the business. And you can set aside ego and ownership to work with other teams — including engineers, product managers, designers, and localization experts — to make the right content decisions for our products.

Preferred Qualifications

  • 2+ years of professional writing experience preferred, preferably in a UX or digital product team.

  • Bachelor's degree or above preferred but not mandatory

  • Strong interpersonal skills, including verbal, listening, and written communication.

  • Applied understanding of user-centered content strategy and design.

  • An excellent eye for detail and passion for your craft — but also the ability to separate "good enough" from perfection.

  • Ability to incorporate data and customer insights into your content decisions.

  • Familiarity with contemporary practices in content strategy/design, content accessibility, and localization.

  • Ability to perform with a high degree of creativity, latitude, and autonomy.

  • Portfolio with case studies, or related body of work that shows breadth and depth of experience in the above areas.

What You'll Do

  • Use clear, concise, human language to simplify complex experiences and generally bring concepts down to earth for our customers.

  • Write short- and long-form content for a variety of Web and app products, including in-context education for transactional flows.

  • Collaborate across disciplines (design, product, marketing, engineering, etc.) to establish a unified voice and a seamless experience for your product area.

  • Use data from customer research and product analytics to inform your content strategies.

  • Participate in design sprints, tests, and brainstorming sessions, following the same agile rhythms as your product-team members.

  • Make valuable contributions to content crits and design reviews, and provide editorial feedback to your peers as needed.

  • Document content patterns and conventions for your features in our content style guide and design system.

  • Contribute to our team culture in a meaningful way. Spread enthusiasm about our discipline and foster goodwill toward our department.

Benefits & Perks

  • Competitive health and insurance benefits.
  • Competitive salary.
  • Annual target bonus or commission.
  • Parental leave for up to 20 weeks (dependent on eligibility).
  • Paid vacation and sick time.
  • Employee Stock Purchase Program.
  • Free snacks and beverages.
  • Frequent company update talks with our leadership team.
  • Free listing on
  • Electronic, adjustable stand-up desk.
  • Discounted Metro & Rail pass.
  • Casual dress.

Why Join Us

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

Our family of travel brands includes: Brand Expedia®,®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®,®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions,™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

About Vrbo
In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.

Vrbo is part of VRBO and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.


Job Category
Technology Group

Job Function

United States - Texas - Austin

Job Type
Full-Time Regular

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