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SEO Content Strategist

United States - Washington - Seattle

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Expedia

SEO Content Strategist

Are you a versatile content strategist or SEO specialist who is passionate about providing content solutions on a large scale? Are you ready to help people go places? Then let's talk about this opportunity to join a creative, tenacious team that looks to execute beyond the scope of traditional SEO and online content.

As part of the SEO team at Expedia Group, you'll partner across disciplines (SEO, UX, Product, Engineering, and others) to co-create useful and cohesive landing page experiences for brands such as Orbitz, Travelocity and CheapTickets. You'll define content that helps travelers get the right information and make decisions. You'll contribute to overall SEO content strategy and direction, as well as solving for the technology structures that deliver the content.

What you’ll do:

  • Perform content audits to identify content gaps and optimization opportunities on landing pages
  • Provide support for the development of programmatic and machine generated content solutions
  • Build content briefs based on keyword research insights
  • Review content created by vendors to ensure content is optimized for business goals
  • Handle day-to-day vendor relationships and associated projects
  • Take an active part in global SEO initiatives and executions
  • Track and report performance of content initiatives and iterate based on findings
  • Partner with teams outside of SEO including Product, Engineering, Creative Content, PR, Analytics and Brand to find points of collaboration, shared executions and drive business results

You’re aligned to this role if:

  • You use logic, data, and research to inform content decisions
  • You're enthusiastic about being immersed in the SEO, Product and UX process: you aren’t looking for a social media strategy or content marketing role
  • You're nimble: you pivot quickly when priorities shift or requirements change
  • You have an eye for distinction and detail
  • You're an excellent project manager: you stay on top of your deliverables and get things done

Who you are:

While we recognize that there is not one path to becoming an excellent SEO Content Strategist, we are looking for:

  • 3+ years of professional experience in SEO, digital content management or content strategy
  • An excellent understanding of the principles behind organic search optimization
  • Experience in writing, editing content, sourcing and aggregating content
  • Experience working with very large websites or structured data at scale
  • Degree in a relevant field (Communications, Journalism, Computer Science, Marketing)

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.

Expedia is committed to creating an inclusive work environment with a diverse workforce.   All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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R-46936

Job Category
Creative/Content Group

Job Function
Content

Locations
United States - Washington - Seattle
United States - Illinois - Chicago

Job Type
Full-Time Regular

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