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Social Media Executive - German speaking

United Kingdom - London


Vrbo is part of the Expedia Group family of brands. We are a world leader in the holiday rental industry with more than two million places to stay in 190 countries. The site makes it easy to find and book the perfect beach house, cottage, or apartment for any getaway.

Our mission is to make every holiday rental in the world available to every traveler through our online marketplace and we're committed to helping families and friends find the perfect holiday rental to create unforgettable travel memories together.

About the role

Are you fluent in German and a passionate, experienced Social Media Specialist who is innovative with a data-first mindset? If so, we want you to join our global team cultivating social media growth and engagement for the Vrbo online community within the EMEA region.

In this role you will have the exciting opportunity to own your market whilst collaborating with your peers on fly wheel opportunities, supporting each other with best practice and ideas, and be a part of a team of high performing specialists that value empowering innovation with data.

Your responsibilities will include:

  • Manage day-to-day social media deliverables, including publishing/scheduling content, monitoring and labeling conversations and content performance tracking
  • Engage in conversations with customers on our EMEA social platforms, and proactively search for conversations on social networks to assist in traveler acquisition efforts
  • Work with Global Social Media Editorial manager and internal creative team to continuously develop new content ideas for testing, aligned with global best practices
  • Input content briefs and requirements for creative development, ensure output aligns with social media best practices
  • Ensure content for social media editorial calendar has been produced and delivered according to requirements
  • Create and/or source social media content as needed to supplement assets delivered by creative team
  • Leverage paid social media to promote content and acquire fans on various social networks
  • Assist the local marketing teams, in coordination with the global social media program, in maintaining a documented creative testing roadmap via JIRA
  • Support influencer program by coordinating campaign logistics for travel arrangements and ensuring required content deliverables are met
  • Regularly communicate with local marketing manager and global social media team, to provide social media guidance for the local market, identify trends and opportunities and support local campaigns
  • Support tracking/reporting against quarterly success metrics and goals, content performance and influencer campaigns for the social media team

Who you are:

  • Fluent in German and English (a requirement)
  • Strong experience working with digital content and has an up-to-date understanding of social media strategies, tactics, advertising trends and analytics;
  • Ability to handle multiple work streams, prioritize assignments and work as a team-player in a fast-paced environment;
  • Ability to transform social media analytics data into clear, intelligent insights for marketing team;
  • Ability to quickly learn and master new tools and tasks as necessary;
  • Experience with a Social Media Management platform like Spredfast, Sprinklr or Hootsuite;
  • Experience working on influencer campaigns (desirable);
  • Extremely detail-oriented and highly organized;
  • Bachelor’s degree in marketing, communications or related field;
  • Hands-on experience in analytics tools and network platforms (Facebook, Instagram, Twitter, YouTube, etc.)

Why join us:

Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better – that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them the tools to do so.

Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.

If you have a hunger to make a difference with one of the most loved consumer brands in the world and to work in the dynamic travel industry, this is the job for you.

Expedia is committed to creating an inclusive work environment with a diverse workforce.All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.


Job Category
Marketing Group

Job Function

United Kingdom - London

Job Type
Full-Time Regular

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